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November 24, 2017
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About me


Artificial Empathy (AE)

Bubble T. & Fair D.
T. of Intraperson Games


Incentive Alignment (IA)
Innovation in Medicine






    Min Ding is Bard Professor of Marketing at Smeal College of Business, the Pennsylvania State University, and Director of Institute for Sustainable Innovation and Growth (iSIG) at School of Management, Fudan University. Min received his Ph.D. in Marketing (with a 2nd concentration in Health Care System) from Wharton School of Business, University of Pennsylvania (2001), his Ph.D. in Molecular, Cellular, and Developmental Biology from the Ohio State University (1996), and his B.S. in Genetics and Genetic Engineering from Fudan University (1989).

    His current work focuses on (1) Artificial Empathy, mainly based on video analytics and audio analytics, and is cross disciplinary in nature (computer science, engineering, psychology, biology, and marketing). (2) Fair Development, a new conceptual framework he proposed as a replacement for Sustainable Development (The Bubble Theory, Min Ding, 2013, Springer). He posits firms should see the demand for Fair Development as business opportunities, and innovate accordingly and capture such values. and (3) China. In general, his research focuses on providing tools and insights that have high value to the practice. Min received the Maynard Award in 2007, Davidson Award in 2012, and his work has also been voted as Paul Green Award finalists (2006 and 2008) and O'Dell Award finalist (2010).

    He is the Editor-in-Chief of Customers Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). He is the past V.P. of membership for the INFORMS Society for Marketing Science (ISMS).

    He is the author of several books that include The Hualish 《华礼人》 (2017, Tsinghua Press), The Bubble Theory (2013, Springer), The Chinese Way (2014, Routledge), and The Enlightened, a novel.

    He is a diehard trekkie.


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