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LCT Methods
Inno MKTG Pharma
The Bubble Theory
The Chinese Way
The Enlightened


Penn State
H.E.N. 有知庐
Hualish Culture
HCLA 华协会
LCT Institute


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Min Ding 丁敏 (无宙,白丁) is Bard Professor of Marketing at Smeal College of Business and Affiliate Professor in the College of Information Sciences and Technology at the Pennsylvania State University, and has held past visiting positions at Australian National University, China Europe International Business School (CEIBS), Fudan University, and MIT. Min received his Ph.D. in Marketing (with a 2nd concentration in Health Care System) from Wharton School of Business, University of Pennsylvania, his Ph.D. in Molecular, Cellular, and Developmental Biology from the Ohio State University, and his B.S. in Genetics and Genetic Engineering from Fudan University.

He received the Maynard Award (Journal of Marketing), Davidson Award (Journal of Retailing), and his work has also been voted as Paul Green Award finalists and O'Dell Award finalist (Journal of Marketing Research).

He is the Editor-in-Chief of Customers Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). He is the past V.P. for the INFORMS Society for Marketing Science (ISMS).

He is the author of several books that include Logical Creative Thinking Methods (2020, Routledge), Hualish (2019, Springer English ed; Fudan Press, Chinese ed), The Bubble Theory (2014, Springer English ed; 2019 Fudan Press, Chinese ed), The Chinese Way (2014, Routledge), and The Enlightened (2010), a novel.

He is a cofounder of House of Enlightened Needs 有知庐 and a founding member of Hua Culture and Life Association 华文化协会.

Min can be reached at


Books I have written or edited, links to external sites.


Organizations I am associated with, links to external sites.


Current and former students, and major coauthors.


Examples of brandoc made by students.

Header Photo

Photos I took in the past ... not updated for a while.


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