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June 18, 2019
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Artificial Empathy (AE)
Bubble T. & Fair D.
T. of Intraperson Games

Incentive Alignment (IA)
Innovation in Medicine








This is on the discourse that is currently referred to as sustainable development in the literature and practice. The core idea of my thoughts is discussed in the book below.


The Bubble Theory - Towards a Framework of Enlightened Needs and Fair Development, Ding, M. Springer, 2013.

  • Abstract: The term sustainable development (SD) has now become a ubiquitous idea, philosophy, and guiding principle in our society. Governments talk about it, businesses talk about it, NGOs talk about it, individuals talk about it, and even the education institutions talk about graduating young people with sustainability in their DNA. Despite its noble origin, sustainable development is a concept embodies compromise. This compromise led to a term that is devoid of scientific foundation and actionable guidelines. In this book, I want to achieve the following objectives. First, construct a comprehensive theory, the Bubble Theory, which is built upon sound scientific foundation and is the driving force behind recent human development trends, where SD is a special case in the theory. Second, propose and discuss the concept of onerization, and posit it is the catalyst for the recent changes in the human society as captured by the Bubble Theory. Third, propose and endorse two key concepts from the Bubble Theory, Enlightened Needs (EN) and Fair Development (FD), as substitutes for SD, which, among other things, are actionable. Fourth, advocate private firms should treat EN and FD as business opportunities and attempt to serve and profit. Fifth, advise public institutions, governments in particular, to address the ENs of its people and select and implement specific forms of FD. The book is organized into six parts. The first part includes a short review, motivations, as well as gist of the Bubble Theory and onerization. The next three parts are the three layers of the Bubble Theory: the Symbiotic Duo discusses the symbiotic relationship between the human species and human individuals that are the foundation of everything else; the Enlightened Needs discusses the desires of individuals that originated from the symbiotic relationships; Human Development Principles talk about how individuals ENs get bubble up and form social norm, and become principles that society adopts as the rules for its development. The last two parts are prescriptive in nature, I discuss the roles of private and public sectors.


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