The M. Project |
Artificial Empathy (AE)
Artificial Decision (AD)
The H. Project
The Bubble Theory
The Chinese Way
Logical Creative Thinking
By Artificial Empathy (AE), I refer to a model based approach to infer an individual's internal states (cognitive, affective, physical) based on the information he/she emits (audio, video, ...), as well as
infer an individual's reaction given a particular set of stimuli. My focus, at this time point, is to use AE in marketing research methods, advertisement copy test, forecasting, etc.
This work typically uses machine learning and computer science methods, and represents my general interest in big data and machine learning.
Active projects include face selection in print ad, garment recommendation system, point of purchase ad recommendation system, audio based survey.
A representative paper is Just Faces, by Li and Ding published at Marketing Science.