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December 17, 2018
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Research

Artificial Empathy (AE)
Bubble T. & Fair D.
T. of Intraperson Games
LCT
CVM
China

Incentive Alignment (IA)
Innovation in Medicine

Service

H.E.N.(有知庐)
BI
CNS
iSIG

Nonacademic

Photo
Novel


Google


 
ARTIFICIAL EMPATHY(AE)

What

By Artificial Empathy (AE), I refer to a model based approach to infer an individual's internal states (cognitive, affective, physical) based on the information he/she emits (audio, video, ...), as well as infer an individual's reaction given a particular set of stimuli. My focus, at this time point, is to use AE in marketing research methods, advertisement copy test, forecasting, etc.

This work typically uses machine learning and computer science methods, and represents my general interest in big data and machine learning.


Current Work

Active projects include face selection in print ad, garment recommendation system, point of purchase ad recommendation system, audio based survey. A representative paper is Just Faces, by Li and Ding published at Marketing Science.



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