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January 27, 2020
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The M. Project

Artificial Empathy (AE)
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The Bubble Theory
泡泡理论
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华礼人
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Logical Creative Thinking
The Enlightened

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H.E.N. 有知庐
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ARTIFICIAL EMPATHY(AE)

What

By Artificial Empathy (AE), I refer to a model based approach to infer an individual's internal states (cognitive, affective, physical) based on the information he/she emits (audio, video, ...), as well as infer an individual's reaction given a particular set of stimuli. My focus, at this time point, is to use AE in marketing research methods, advertisement copy test, forecasting, etc.

This work typically uses machine learning and computer science methods, and represents my general interest in big data and machine learning.


Current Work

Active projects include face selection in print ad, garment recommendation system, point of purchase ad recommendation system, audio based survey. A representative paper is Just Faces, by Li and Ding published at Marketing Science.



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