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January 27, 2020
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LOGICAL CREATIVE THINKING (LCT)

What

Logical Creative Thinking (LCT) is a framework that brings in logic (and regularities) into the creative process that includes a set of systematic and broadly applicable methods. This is a system I have developed to make ideation accessible to anyone who can follow logical steps. The process in LCT is non-creative and logical, but it is designed to generate outcome that is creative (non obvious). LCT is applicable to a wide variety of contexts, such as product, service, business model, business process, norms, advertisement, brands and positioning.

In addition to creating some completely new ideation methods, LCT also builds upon, modifies, and extends selected elements from a long list of thinking tools such as trial and error, brainstorming, lateral thinking, theory of inventive problem solving (TRIZ), systematic inventive thinking, and other widely used tools from extant inventive practices and taught in the business schools.


Current Work

I am writing a book on LCT.



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