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January 27, 2020
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 INNOVATION in MEDICINE

What

Innovation in medicine has the potential to alleviate human suffering, prolong and substantially improve the quality of life. It is an important area, both for its business potential and social impact.


Book

   Innovation and Marketing in Pharmaceutical Industry, Ding, M, Eliashberg, J, and S. Stremersch, co-editors. Springer, 2013.



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