ABOUT

"Logical Creative Thinking Methods by Min Ding presents lucidly an innovative framework that will assist students and practitioners in better understanding how firms actually compete, as well as should compete, in creating and developing new products. The framework and the various real-world examples discussed in the text make the learning experience clear and enjoyable. Highly recommended textbook in courses addressing creativity, innovation, and new products development."

"This intriguing book is not only thoughtful and informative but also applicable. It tells a disruptive fact that each ordinary people can be an innovation explorer and make unbelievable creative achievements by using LCT methods.

这是一部集思想性、知识性和有用性于一体的著作。它告诉你一个颠覆性事实，通过运用LCT方法，每一个普通人都可以成为创新的探索者，并取得超乎想象的创造性成果。"

"I have known Min for almost twenty years and he has a way of finding very creative solutions to important problems, this book is no exception. I highly recommend this book."

"Logical Creative Thinking Methods (LCTM) proposes a novel approach to ideation that will have a major impact on how innovation will be practiced in the future. Participants from the EMBA and CMO programs at China Europe International Business School (CEIBS) have substantially benefited from the LCTM course Professor Ding has taught over the last two years. I believe readers will find the book very valuable in enhancing product innovation, process innovation, and business model innovation. The book is suitable for both middle managers and senior executives of global as well as local corporations."

"Logical Creative Thinking Methods offers a fascinating set of creativity tools to empower innovation explorers in their search for breakthrough ideas. It is a must-read for those who want to leverage their creative talents and improve their innovation productivity."

"Developing innovations is the key to both business growth and solving societal problems. Min's book nicely combines interesting discussion of past innovators and what characterized their work with a set of structured procedures for actually generating innovations. The book is both highly interesting and extremely relevant. It is also well written. It falls in the category of "I wish I had written it" which few works do."

"Ideas are the essential fuel of progress, but the best, by their very nature, are elusive and hard to bring to bear on important problems. Ding's vital contribution is offering a systemic framework for using logic to organize, test and refine ideas until they produce the revolutionary potential first glimpsed when they arrive fresh in our minds. If you want to better understand how to bring science and structure to your innovation efforts, this book is where you should start and finish."

"Logical Creative Thinking Methods provides a truly innovative way to be innovative or creative. While it may appear that creativity is a form of magic, Min Ding, the author, argues that the seemingly magical act of creativity can be achieved by following a sequence of precise, logical scientific steps. This important book provides the material needed to allow that process to be taught and learned.   

The book is both short and deep. It provides a comprehensive framework that encompasses the most widely used innovation methods. That framework will allow both teachers of innovation and innovators themselves to view their current approach to the topic in a broader context.

I highly recommend this book to those who teach innovation, creativity or new product development as well as to those practitioners in firms or in consultancies changed with coming up with innovative solutions to organizational problems. Most of the courses on product development, for example, treat the ideation process superficially and as a bit of a black box. This book will provide students in such courses with the principles and the tools to do effective innovation in the future.

  

The reader’s mind will get a workout while coming to grips with the many ideas in this book, and, like any good workout, the effort will pay off handsomely."

"Innovation in business practice is always ahead of innovation in theory development, and the vast majority of theoretical innovations originate in practice, but few could directly guide practice in retrospect.

Professor Min Ding always has a deep insight into reality and is always willing to unearth the inner reason and logic from it as a subject of study. As a result, his research innovations have always led to much inspiration to scholars, his peers and practitioners. He has never resigned to fix his mind on a particular subject, and his open-minded curiosity about many new issues, new phenomena, new knowledge, has kept him always so passionate in academic innovation to constantly expand his intellectual boundaries and create new altitude of horizon. This book is representative of that.

The whimsy that comes with his divergent thinking is always supported by his rigorous research methods and logical reasoning, and is thus compelling and beneficial to both scholars and practitioners alike.

His thinking, and the writing based on it, always offers a perfect blend of philosophy, strategy, and methodology. Therefore, I believe that anyone，either as a scholar or a practitioner, who reads this book will feel an enlightenment of wisdom and will be willing to have an urge to put it into practice, to expand and to try their own innovations."

"商业实践的创新永远领先于理论的创新，理论创新绝大多数都源自于实践，但能回过来去直接指导实践的却不多。

丁敏教授永远对现实有深刻洞察，并总是愿意从中挖掘出内在的原因和逻辑，并作为研究的题目。因此，他的研究创新总是能够给学者、给他的同行和实践者很多启发。他从不甘于在某一个主题下固守他的思想，他的开阔视野及对很多新问题、新现象、新知识的好奇，让他总是抑制不住学术创新的冲动来不断拓展他的认知边界，并不断创造新的知识高度。这本书就是其中的代表。

他的发散思维所带来的奇思妙想，总能为他严谨的研究方法、严密的逻辑推理所支持，因而，无论是对于学者还是对于实践者，都令人信服、令人受益匪浅。

他的思想以及基于这种思想的写作，总是融合了哲学、战略和策略。因此，我相信任何读过这本书的人，都会感觉得到了一种智慧的启迪，并很愿意有一种冲动去付诸实践，去拓展、去尝试属于自己的创新，无论对于一个学者还是实践者。"

"Innovation has been long recognized as critical for the growth of companies, organizations and entire economies. Yet how to actually go about innovating has remained largely elusive. In Logical Creative Thinking Methods, Min Ding provides a structured way to approach this important task. Ding provides innovators (who he considers “explorers”) the tools and methods needed to harness their ingenuity in order to fundamentally innovate upon existing solutions. This is a highly valuable read for anyone who hopes to create successful new products and services."

"This book is that rare thing: a logical (and creative) approach to creativity. It opens up a whole world of creative options for people across sectors and job titles who are involved with ideation, creativity, research and innovation. The content is comprehensive and the style approachable. Min Ding not only expands what we know about creativity but also offers practical guidance on how we can be more innovative in our thought and action."

"I am honored to pen these few lines on the Fascinating book, Logical Creative Thinking by Professor Min Ding of Penn State University. Professor Ding accomplishes a monumental task of bringing an essential and novel structure to the complex and varied array of methods used to develop innovative ideas (e.g., products, business models etc.). His logical approach to innovation is organized under three Stage 1 methods (T1M) of Reconfiguration, Replacement and Recombination. The T1M methods are further elaborated under different sets of Stage 2 (T2M) methods. The Stage 3 (T3M) methods focus on innovation objectives applicable to all methods. The discussion is presented in 21 short chapters with numerous illustrations that demonstrate the applicability of the methods. In my opinion, think that this book is an essential reading for all practitioners and academics interested in developing innovative ideas with significant success."

"There is one and only one way for staying relevant in business: being innovative! Especially for incumbent companies the ‘sweet poison’ of past and current success leads to complacency and a lack of questioning the status quo. And yet, even if one is read to chart new ways, identifying novel and suitable paths can be daunting. With Logical Creative Thinking Methods, Min Ding develops a rigorous, comprehensive, and powerful tool chest that allows managers to better see through and understand the innovation options available to them. An urgently needed guide for forging a competitive innovation-based strategy.

Es gibt einen und nur einen Weg als Unternehmen relevant zu bleiben: innovativ zu sein! Gerade für etablierte Unternehmen führt das "süße Gift" vergangener und aktueller Erfolge oft zur Selbstgefälligkeit und zur Passivität. Und auch wenn man bereit ist, neue Wege zu beschreiten, kann die Entwicklung neuer und geeigneter Optionen entmutigend sein. Mit "Logical Creative Thinking Methods" entwickelt Min Ding erstmal ein rigoroses, umfassendes und leistungsfähiges Werkzeug, welches es dem Management ermöglicht, die zur Verfügung stehenden Innovationsoptionen besser zu durchschauen und zu verstehen. Ein dringend benötigter Leitfaden zur Entwicklung einer wettbewerbsfähigen, auf Innovation basierenden Unternehmensstrategie."

"Marketing value can be written as an equation. It consists of expanding the consideration set of investment opportunities, being intelligent about choosing the best ones from that set, and maximizing the value of selected options. It has long been my belief that the first of these tasks receives way less attention than the leverage it can provide. One possible reason is that as marketers we know so little about it. Now we have a roadmap for returning creativity to marketing analysis in a systematic and imaginative way. I would encourage my academic and industry colleagues to use this book as a vehicle to broaden their horizons."

"I am a big fan of Min's work in innovation, I am confident that readers will not be disappointed."

"For most people, logic and creativity don’t mix. Yet, why do some entrepreneurs or scientists routinely have higher batting averages for novel, creative ideas? In this inspiring book, Min Ding does the seemingly impossible by opens the black box of the logic of successful, creative folks with six simple “doctrines.” Kudos. I found myself nodding at how often I have sub-consciously used several of these doctrines to increase my odds of generating novel ideas. If you care about creative ideas, read the book. If you can adopt a “doctrine” or two, you will be amply rewarded…"

"Logical methods and creative thinking sound contradictory. However, Professor Min Ding creatively developed a set of powerful methods to guide practitioners to come up with creative ideas step by step.Our students love the LCT, because it simply works.

创新思维和逻辑方法听起来矛盾。但是，丁敏教授有创造性地开发了一套行之有效的方法，可以一步一步地指导实践者产生创造性的构思。我们的学生都非常喜欢《逻辑创新法》，因为这个方法管用。"

"Min Ding is offering a practical guide to how to be creative in a systematic way. That may seem like a contradiction in terms, but this book shows how it can be done. Creativity can be analyzed and learned, and here is a way to do it. A much-needed engineer’s approach to creative thinking."

"Knowing Min Ding for over 20 years, he's one of my best friends. Every time we meet, he has new ideas to share with me, which inspired me a lot. I do believe that his new book will enlighten you as well

我和丁敏相识已经二十余年，他是我最好的朋友之一。我们每次相聚，总要讨论他的一些创新想法，这种讨论让我受益匪浅。我深信，他的逻辑创新法也一定会启迪你们的心智."